ShowCards^® & GDPR

A ShowCard^® is, by design and by default, GDPR compliant.

No personal data is stored within the contactless card's NFC chip or its printed QR code. The URL that a ShowCard^® links to is unique to each and every card. And, although the ShowCards^® are themselves unique and, therefore, trackable; there is, at the point of usage, no way of capturing or calculating the identity of the person [the "User"^[1]] 'popping'^[2] a card with their mobile phone.

• Data Footprint
• The URL popped
• The type of pop [NFC/QR]
• The target URL
• A timestamp
• An IP address
• The HTTP User-Agent
•  

The hyperlinks we click each day are, undeniably, the one feature that defines our everyday experience of the Internet. A ShowCard^® securely and safely stores a hyperlink inside a printed, contactless card; ready to allow you to get the people you meet (offline) online - to buy, to connect and to share.

Ethical and Lawful Tracking

Each and every ShowCard^® issued is linked to a unique gpop.link URL. Our system decodes the URI, validates that the URL is valid and then looks-up which one of a number of actions to perform - the most common action is to instantly redirect the User to a target destination URL on the Web.

The core authentication and look-up work, undertaken via the gpop.link URL, means that Generation Pop Limited is able to count and report the instances of valid ShowCard^® uses, whilst providing value by protecting Carriers^[1] and Issuers^[1] against malicious traffic. Each 'pop'^[2] of a ShowCard^® leaves a data footprint on our system but our system is built in such a way that it is unable to identify any personal data through the use of a ShowCard^®.

The web-forwarding functions of the gpop.link domain do not serve cookies upon Users.

The ShowCard^® is, by design and by default, hypermedia which satisfies the requirements of the GDPR Regulations.

^1. Generation Pop Limited ["us"/"we"] distinguishes individuals and entities as Users, Carriers and Issuers. Users are, to us, anonymous individuals who have been encouraged to take action by 'popping' their mobile device onto a contactless ShowCard^®. Carriers are individuals or sites provided with one or more ShowCards^® with the intention of using the contactless cards to get Users online. Issuers are the individuals or companies which we recognise as Customers who have procured our ShowCards^® and our design/consultancy services.

^2. Generation Pop Limited has chosen to use the words pop/popping to express the action of scanning/invoking a ShowCard's^® NFC tag or printed QR code with a mobile device or smartphone.